Media & Advertising
Gap organizeaza pitch pentru contul global de media
Retailer-ul american Gap organizeaza pitch pentru contul sau global de media, estimat la 300 de milioane de dolari, potrivit Brandrepublic.com.
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In prezent, Omnicom gestioneaza contul pentru Europa si Statele Unite, dar retailer-ul ar putea alege o singura agentie care sa se ocupe de toate pietele unde Gap este prezent.
In anii trecuti, contul de media al Gap a depasit 500 de milioane dolari, dar a fost redus odata cu planul de eficientizare a afacerilor sale.
Dar in noiembrie anul trecut, Gap a mai crescut bugetul de publicitate si s-a intors pe TV in Statele Unite dupa o absenta de 2 ani.
Vanzarile in primul trimestru ale retailerului au crescut cu 6%, pana la 3,33 miliarde dolari, dupa un 2009 dificil.
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